Influencer marketing is growing bigger and bigger every day. According to a recent report, 86% of marketers used influencer marketing in 2017, 92% of whom found it effective.
Are you new to influencer marketing? Here is how to make your brand grow with effective influencer marketing campaigns.
Find the right influencers
Look for potential influencers and review their profiles. Reach out to the influencers that seem relevant to your brand and engage with them. Check out all potential influencers to analyze:
- the number of followers they have
- the type of content they produce
- the type of comments on their posts
- whether your audience engages with them
- the number of retweets and shares they get
- Choosing the right influencers is the first step to accelerate your marketing efforts and improve your ROI. Investing time and efforts in the influencers that aren’t relevant to your brand will only mean wastage of time.
Reach out to your influencers with offers
It is difficult to find the right influencers. But, what’s more difficult is to reach out to them and collaborate with them for your marketing campaigns. You may choose to offer them to try your products. Or, you can also promise monetary compensations. Some influencers also work on partnership models, where they get paid for the sales they generate. Such sales could be tracked using a special promo code or discount coupon.
Be polite
Always be kind and polite while talking to your potential and existing influencers. Treating your influencers in a bad manner can affect your brand negatively. Remember, your influencers can help in boosting your brand’s reputation. But they can also destroy it.
Give your influencers their creative freedom
Most brands give their partnering influencers the creative freedom to post their way. You can always plan and co-create good content for your brand’s marketing efforts. Be open to ideas and suggestions. You may agree or disagree. Make different ideas work by collaborating with a bunch of influencers.
Use influencer marketing tools
Rather than doing everything manually, use tools. Several influencer marketing tools can ease your work. Some useful influencer marketing tools include FollowerWonk, BuzzSumo, TweetDeck and Grin. Boost your brand’s marketing efforts and campaigns with top influencers.
Influencer marketing tools like Grin can make it very easy to find influencers, send them your products, collaborate with them, track their posts and pay them for their services. Almost everything can be automated for you. This will help you focus on the more important things like strategy and measuring ROI.
Choose the right social platform
Instagram and YouTube are really making it big when it comes to influencer marketing. According to The State of Influencer Marketing 2018, 92% of marketers cite Instagram as the most important social media platform for influencer marketing. It is the best platform to promote your brand’s products and services through attractive photos. It serves as the best platform for marketing fashion retailer brands, food outlets, travel firms, hotels and gift shops.
Build relationships
Influencer marketing is all about relationships. You should work with different influencers and stay in touch with all the good ones. Engage influencers with frequent likes, retweeting their content, tagging them in relevant posts and more. Building long-term relationships with reputed influencers will help you in boosting your marketing campaigns.
Influencer marketing needs patience, time and continuous efforts. You need to constantly look out for influencers, reach out to them, and keep them engaged. Only then you can ask them to promote your brand among their followers.
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