Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.
This topic came up today during a Twitter chat about ecommerce sites.
There was a discussion about improving pages and whether or not adding more text is considered an improvement.
Mueller was tagged in the chat and chimed in saying site owners should consider the purpose of a page and the user intent of those who land on the page.
Adding unneeded text to a category page may detract from the user intent, which is to browse and buy products. In that way, it’s not an improvement.
Alternatives to Adding More Text
There are a few ways to improve an ecommerce category page without adding more text.
Links to top sub-categories, showcasing trending products, or maybe offering a selection of matching accessories are all ways to add relevant non-text-based content.
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