Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags?
Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.
Here’s the thing, though: with great power comes great responsibility (#spiderman).
Why Hashtags Are Important
Hashtags are essentially Instagram’s sorting process. With around 95 million photos posted on Instagram every day, it’s difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it.
For instance, #marketing is incredibly broad and attracts all types of posts. We’ve found #digitalmarketing or #marketingmotivation gives us a more specific, targeted reach. The audience searching for these hashtags are also trying to narrow their search to what we offer related to Marketing, so we're actually reaching more of the right people.”
Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because your post is exactly what they wanted.
Latest Hashtags for 2018
#love
#instagood
#me
#tbt
#cute
#follow
#followme
#photooftheday
#happy
#tagforlikes
#beautiful
#self
#girl
#picoftheday
#like4like
#smile
#friends
#fun
#like
#fashion
#summer
#instadaily
#igers
#instalike
#food
#swag
#amazing
#tflers
#follow4follow
#bestoftheday
#likeforlike
#instamood
#style
#wcw
#family
#141
#f4f
#nofilter
#lol
#life
#pretty
#repost
#hair
#my
#sun
#webstagram
#iphoneonly
#art
#tweegram
#cool
#followback
#instafollow
#instasize
#bored
#instacool
#funny
#mcm
#instago
#instasize
#vscocam
#girls
#all_shots
#party
#music
#eyes
#nature
#beauty
#night
#fitness
#beach
#look
#nice
#sky
#christmas
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